The companies which have technological backwardness and unaware of new marketing modes and sales strategies will disappear soon.
The truth is that there is a big difference between companies that carry out marketing and sales strategies through online sales channels (such as social networks and websites), with companies that do not give way to innovation.
Companies without online marketing vs. Companies with online marketing
The 21st century is a century of competition. For this reason, it is essential that all those businesses that want to last over time, should worry about improving their marketing and sales strategies. In order to do so, maintain competitive advantages that allow them to have an ideal presence in the market and achieve sustainable growth, reaching each month, the sales closings.
The fact is that online marketing is no longer optional for companies. However, today there are many businesses that do not develop any marketing and sales strategy on the Internet. What’s more, one of the biggest mistakes made by marketers and entrepreneurs today is believing that online marketing is only available to large companies and therefore, they are left out of the online market.
It is essential and necessary that small and medium-sized companies also carry out online marketing strategies to get ahead in the market and be able to be above the competition.
If they don’t, there will be a lot of lost sales opportunities and they won’t generate the qualified leads that they could be generating with just one daily activity on a social network.
First The Situation Without Online Marketing
Imagine you own a store that sells men’s clothing and accessories. You have just opened the store and you have a lot of potential, since in addition to offering your products, you have the support of consultants and tailors to help your clients find the ideal piece according to the occasion and work on the adjustments of the garments of according to your measurements and body type.
Your first users are those who live near the physical point of sale. However, since other people do not find out about the advantages you offer compared to other clothing stores, you have no way of stealing those users from the competition.
Before long, your clients’ friends arrive. But, as time goes by, you don’t have more, or new clients … slow growth, right?
Now Let’s Look at the Situation with Online Marketing
Imagine that once you open the doors of your men’s store, start with social media posts, and create a website. In addition to offering the necessary information on these platforms, such as the location, you decide to create a blog.
On the blog, you talk about the importance of dressing well, types of outfits for every occasion, how to combine the clothes in your closet and other topics of interest to you. You even create content offerings like downloadable and how-to eBooks and infographics.
By doing that, people would position you as a reference, who informs and who cares about the needs of users. Prospects will share your content and you will have many visits to your website, where you will also have a page of services with plans and accessible prices. In a short time, you will see the increase in clients and recommendations that you will have in your gym.
Also, if you search for the keywords: men’s clothing, dress clothing, men’s clothing stores, dress suits, etc. you will notice the trend on the web and the number of users who search for it.
For example, if you search in a search engine for the word: suits, it will indicate that the search per month for that word on the web is 1,600 or if you search in “Clothing stores in Guatemala” it will give you a search of 720 per month.
Advantages of Online Marketing
By definition, Online marketing is made up of the integration and combination of concepts related to the development of social groups, the change of mentality of people, due to technological changes and new communication facilities, which help companies to access essential information about your customers.
In other words, online marketing strategies are designed to guide companies to identify customer needs to offer them exactly what they want, when they want it, and how they want it.
In addition, they help to increase the generation of qualified prospects for companies, incentivize sales, expand commercial coverage, reduce costs, accelerate the sales process, delight the customer in the purchase process, streamline the company-prospect relationship, etc.
It is worth mentioning that one of the best online marketing strategies is social networks. These allow you to provide immediate responses to prospects, build customer loyalty and provide users with the assurance that they are being actively listened to.
If you dare to give way to innovation and enter the world of online marketing, you can increase your sales closings, because:
Your advertising will be accessible: A large budget will not be necessary to carry out strategies that provide you with an efficient return on investment.
There will be a viral nature: Prospects can easily share your posts with a simple click, opening the doors to more and more potential prospects.
It will enhance your brand: You can build an impeccable reputation and even become a thought leader in your industry.
You will build credibility: Through social proof on your social networks and through your website you can give the prospect confidence. Studies conclude that the user generates greater credibility through social networks.
It will increase your traffic: A well-implemented digital marketing strategy guarantees more organic visits and can improve your positioning in Google.
Customers will be engaged: By being connected, responding to your customers in real time and offering them promotions in email marketing campaigns, you will be able to delight them, thus ensuring that they are promoters of your company. There are many things to do when you finally decide to go for online marketing which requires experience, time and effort in the beginning. To save your time and avoid risks you can search for online marketing services.