Let’s first approach marketing as a whole. Marketing is a series of tactics that aim to distinguish your business from competitors, to get people to buy your product or service.
So, is Digital Marketing the same as Online Marketing? No, it’s not the same.
Digital marketing and online Marketing present quite subtle differences between them, which is why they are often used interchangeably.
Digital marketing involves the use of online channels to promote the benefits of your products or services. Sending emails, blogging and connecting with your customers through social networks, all of this falls into this broad category.
Common digital marketing channels include:
Digital marketing has become one of the most effective tools to reach consumers.
Digital Marketing vs. Online Marketing
Now that you understand what digital marketing is, the question continues: What is the difference? if all activities happen online.
Online marketing is an important sub-category of Digital Marketing. However, digital marketing needs online marketing to work correctly.
Within digital marketing are social media, SEO, mobile marketing, e-mail marketing, QR, etc. Thanks to these techniques, a platform is achieved that allows analyzing the behavior of the client or potential clients, being able to better understand their interests and needs.
On the other hand, online marketing refers to the exploitation of the internet channel.
We can say that digital marketing includes the exploitation of digital assets, while online marketing only includes the exploitation of the internet.
Even so online marketing has grown to include activities that have nothing to do with search engines, paid advertising or websites, people use all kinds of digital devices, to be online and interact with all kinds of content. By reaching customers through the online channels they usually use, you can influence their offline purchasing decisions.
The digital marketing gives businesses of all sizes access to a larger customer base. At the same time, it includes many organic techniques that help brands to create an authentic image.
Four Keys to Know How Internet Marketing Works
The emergence of the Internet has led to a radical change in almost every aspect of our lives. In the business world it could not be less, and marketing have seen how the network has changed its strategies from top to bottom. We explain the keys to Internet marketing.
What is Internet Marketing?
Marketing applied to the Internet is the study of the techniques of using the Internet to advertise and sell products and services. Thus, click advertising, ads on web pages, mass mailings, search engine marketing, etc. are considered.
Marketing on the Internet has its origin in the early 90s, when the first web pages appeared, very simple and whose content was only text. In the beginning they offered product information, which has later evolved into advertisements complete with graphics. Nowadays it is strange to find complete businesses that operate from and for the Internet in order to sell their products and services.
The 4Fs of Internet Marketing
The expert in marketing and product merchandising, Paul Fleming, explains in his book Let’s Talk About Interactive Marketing that online marketing is based on four elements or F’s:
Flow: It is about the mental state which a user feel when immersing himself in a web that offers him an experience full of interactivity and added value.
Functionality: If the customer has entered a state of flow, they are on their way to being captured. So that the flow of the relationship is not broken, functional, attractive online pages must be built, with clear and useful navigation for the user.
Feedback: The relationship has begun to build. The user is in a state of flux and also has a pleasant navigation. The time has come to continue talking and take advantage of the information through the knowledge of the user. Through the Internet you can find out what the customer likes or what he would like to improve. Dialogue with the client is essential to get to know him better and build a relationship based on his needs to personalize the page based on this after each contact.
Loyalty: Organizations will get more loyal customers thanks to user communities that contribute content. Establish personalized dialogue with customers.
Benefits of Internet Marketing
Internet marketing can help an organization expand from a local market to a national and even international market. In addition, it also has at its disposal all the information provided by users, as well as total control of the investment and the budget allocated to a specific campaign. It is highly beneficial for the company to be able to make structural changes in online campaigns at the same time that the results are known. This allows you to reorient the campaign, if necessary.
It is essential to know the conversion funnel of the products since this way you can get more out of online marketing. The conversion funnel has several stages:
Creative impression: The product or service is shown to the user. He decides whether to click or not.
Click on creativity: This is the goal of any online advertising campaign. The aim is for the user to click and reach the brand’s website.
Registration as a user: A form is presented to the potential client to register and provide us with their data.
Acquisition intention: Once the client has been interested in us and shows purchase intention by entering a payment method.
Acquisition: If the customer reaches this point and purchases our product, our online marketing strategy will have been successful.
Some Limitations of Internet Marketing The slow connections to the Internet can cause difficulties. Also, if companies put too much information on their web pages, end users may find it difficult to download the page. Additionally, Internet marketing does not allow buyers to touch or test products before purchasing. Thus, Internet marketing services include managing all the things mentioned above and it brings great benefits.