If by now you have not decided to start spreading your brand through digital media, it is because you are not aware of the amount of benefits that digital marketing can bring to your small business.
You must think that in the highly digitized world in which we live, an internet presence is practically mandatory for any business today that wants to reap results.
There is a very widespread thought in many companies that they think “Marketing is not for my business”. It is a wrong thought since digital marketing was born for everyone. It is not the same to think of an advertisement on television (which it is true that it may not be for all types of business), than in advertising through social networks or Google Adwords.
The digital medium is a space where everyone (companies and individuals) can find a place without having to be large multinationals or notable people. In this digital age everyone is taking advantage of internet.
If you keep reading you will find all the benefits that digital marketing can bring to your business, and we will surely convince you to venture with this type of strategies and media.
1. Increase in Traffic
As we already told you in ” Digital Marketing for SMEs ” the presence in the online environment needs to be worked to reap results. It does not work just to be there; you have to make an effort to be found.
By carrying out actions through the different spaces provided by the network (email marketing, social networks, blogs …) your website will be present in different media, which increase audience and traffic on your website.
2. Greater Visibility
Being present on the internet, when a person performs a search related to your services, they are much more likely to find you and end up knowing your brand than if you stay in your business waiting for customers to come alone.
3. Better Positioning
When traffic on your website increase Google interpret that the information you offer on your website is relevant and of value to users in a search related to your services or sector, so you will improve your organic positioning by climbing positions in Google results.
4. More Economical
Traditional medias were expensive and slow means of marketing, but digital marketing serve all its purpose in less money and less time. You can also save time by hiring digital marketing services from companies.
Internet is “free” (obviously you must have an internet connection) as well as accessible to everyone anywhere in the world. Simply by creating a fan page on Facebook you would already be doing digital marketing. It only costs you few minutes to upload a video on Facebook.
5. Improve Your Online Reputation
The network is also a space where users give their opinion, make references and create communities around common interests. The 30% of users believe that a brand has an internet presence is a sign of confidence.
But beware. Online reputation is a double-edged sword, and just as it can help you grow, it can also hurt you if you don’t manage your communication channels well or your products and services don’t satisfy your customers.
In addition, you should interact with users to show concern for their experience, in addition to trying to get them to talk about you in other places that are relevant within your sector.
6. Better Knowledge of Your Audience
Using analysis tools such as Google Analytics or Facebook statistics tools, you will be able to have a very broad knowledge of who your audience is.
You should take advantage of the browsing data generated by users to know what type of content interests them the most, which communication channels they prefer to use, on which platforms you can find them most, sociodemographic data.
In short, it is about using this data to your benefit to carry out a thorough investigation of your Buyer Persona.
7. Greater Use of Internal Resources
Who better than you is going to know all the benefits of your brand? Take advantage of your experience in the sector for your content strategy and offer users value and quality content oriented to satisfy their needs.
Do not forget to spread through social networks. Today it is very likely that a large part of your audience is present in this medium.
8. Increase in Sales Opportunities
By growing in visibility, traffic and positioning, you will be able to attract and capture a greater number of sales opportunities with which to start working to convert them into customers.
In addition, by offering useful and quality content to your users, you will achieve a notable differentiation with your competition that will make your customers’ satisfaction very positive, and they end up recommending you in different spaces on the network or in their close social circle.
9. Use of Innovative Techniques
The use of the internet as a means of disseminating your brand gives you the option to use the most innovative techniques to attract customers, as is the case with Inbound Marketing.
Inbound Marketing is nothing more than a content strategy focused on attracting customers and offering them the help they need to make an intelligent and independent purchase decision. It’s about offering you all the tools to complete the process.
10. Analysis of the Performance of Your Campaigns
In addition to collecting data about your audience, digital marketing allows you to analyze the performance of your campaigns more easily than if you advertise through traditional means (offline).
You will be able to identify errors in time before they become very harmful to your business as well as know what works best in your usual communication channels.
11. Improve Your Customer Loyalty
Using digital marketing makes it much easier to plan successful customer loyalty strategies. For example, thanks to email marketing, you can send personalized emails to people who are already your customers to repeat a purchase, offering them discounts, exclusive promotions. There are many companies which provide digital marketing services for your business and hiring them saves your time and promise success factor.