In the whole world the 2nd most visited website is ‘YouTube’. It’s a great opportunity to help businesses increase traffic, brand awareness, and conversions in a profitable way with 2,291 million users and approximately 1 billion hours of content viewed per day.
Read the 6 benefits you should take advantage of this platform if you are considering YouTube for your digital marketing strategy.
For your marketing campaigns, the best choice is to implement YouTube advertising strategy. To know the benefits of YouTube read the below mentioned points.
1. YouTube Is Cost Effective
PPC (pay per click) advertising is a very profitable strategy. If you’re unfamiliar of this term, it’s easy to see why it’s lucrative – you only pay when someone clicks on your ad. Not only that, but you choose exactly how much you are willing to pay when someone clicks. These two features mean that you will never overspend on PPC ads. YouTube advertising follows a PPC model that works the same way, making it extremely profitable.
2. YouTube Has Advanced Segmentation Options
Granular targeting is critical to the success of a campaign, and YouTube ads provide insight into when it comes to targeting the exact audience you want to reach.
You can target your audience by:
Demographics – Target your audience based on different factors like location, age, gender, parental status, and more.
Topics: Reach the public based on topics of interest.
Customer segmentation: You may interact with customers who’ve shown interest in your company in the past with online and offline data.
Lookalike Audiences – Similar Audiences Targeting lets you use customer targeting data to target users who are similar to those who typically show interest in your ads.
Video Remarketing: Target your ads to users who have engaged with your YouTube videos in the past.
Personalized affinity audience – Targets users in an even more granular way, allowing you to reach a group of users with a set of specific interests related to your brand.
Market audience: Targets the audience in the advertising market who are currently looking for products or services that your brand offers.
Events – Targets users based on events they have recently experienced. Events include milestones like moving, getting married or having a child and relate them to your products or services.
3. Videos are More Attractive
Video is a mix of audio-visual elements. Videos leave impact on senses with attractive visuals and peaceful sounds. That is why with your quality videos you can convey more information creating emotional connection with users than the text. Many of us want quick overview of something than to read a long story and text. With videos you can be very creative and smart to attract more users.
The public gets to connect with the faces that represent the brand, better understand your attitude as a company and see how a product or service works.
Keep in mind that there are a variety of YouTube ad formats to choose from, but when you do it right, you can successfully connect with your audience using each format.
4. Metrics Are Easy to Measure
To be a successful marketer you should be measuring the success of any marketing campaign over a period of time. Knowing the performance of a campaign, you will be able to have information about ‘how to improve’.
The platform facilitates this with a simple click on the “Analytics” tab on your profile. There you can get more information about your viewers and the specific performance of each video.
If you want to track the views, costs, and budget details related to your YouTube ads, we also recommend that you visit your Google Ads account.
5. Provides Fast Results
Since YouTube has 2.291 million users, it’s easy to understand why you will get results so fast.
Most of our young and adult generation and many of the old generation like to watch video content on YouTube. This opens up a whole new opportunity to reach a wide variety of potential consumers on a different platform. Showing your ads to more people means that, over time, you will get more clicks, website traffic, and more sales.
6. Has a Variety of Ad Formats
There are a variety of ad formats that can help you reach a specific goal, whether it’s to build brand awareness or drive conversions:
Skippable In-Stream Ads: These ads show video content before, during, or after videos on YouTube and Google’s video partner sites. Viewers have the option to skip after 5 seconds, and it is only charged if a viewer engages or watches the full ad
Non-skippable Video Ads: These ads also display video content before, during, or after the videos, but viewers will need to see the entire message because there is no option to skip.
Advertising Bumpers: Advertising bumpers are short, memorable six-second messages used for brand awareness and outreach.
Discovery Ads: These ads promote video content alongside related YouTube videos, as part of a YouTube search result or on the YouTube home page for mobile devices.
Non-Video ads: These ads can be used if you don’t have video assets available. Display and video overlay ads display image and text content in the right sidebar or at the top of the video content.
Conclusion: Currently it is very important to use all available methods to boost sales and promote your brand so that it is recognized. YouTube advertising is a great way to show your video ads to a relevant and engaged audience, so it’s likely to become one of the largest customer acquisition channels in your business. You can hire YouTube marketing specialist for your brand marketing to achieve sure results in less time.