Within digital marketing, AdWords campaigns are a very powerful weapon to achieve different business objectives. That is why it is not surprising that agencies offer, in addition to the comprehensive management of advertising campaigns, an AdWords consulting service that allows the person responsible for this task in the company to use this tool.
What is AdWords Consulting?
An AdWords consultancy is a service provided by the agencies in which an AdWords consultant can carry out a detailed study of the situation and the objectives of a company in order to establish an effective and fully tailored AdWords campaign.
The AdWords consultant is responsible for the creation and implementation of the campaign based on the needs of the company that they seek to satisfy and that have already been detected in the previous study.
Normally, after the launch of the PPC campaign, the client is in charge of managing the campaign, although the AdWords consultant can do a periodic follow-up to evaluate the performance of the campaign and make the necessary optimizations to achieve the expected performance.
Advantages of Professional Adwords Management
How An Adwords Consultancy Works?
At this point we can find clients who are just starting out in the world of advertising campaigns and who, as they have certain notions, want an AdWords consulting service to plan the completely new campaign for them and then take care of the management.
There are also other types of clients, those who already have their campaigns launched and active, but without the expected performance, so it is necessary for an expert AdWords consultant to make the necessary adjustments to take it on the right path.
Tasks of an Adwords Consultant in Campaigns That Start from Scratch
Each agency or professional will do it according to their criteria or their work protocol, but, normally, the main tasks that are included in the AdWords consulting service are:
As we can see, AdWords consulting includes tasks that allow an organization’s advertising campaign to be launched. From this moment on, the client takes care of self-managing the campaign and making the necessary adjustments to extract all possible potential.
Tasks of an Adwords Consultant with Campaigns Already Started
If a client arrives with a campaign already in operation, it can be truly advantageous, as having prior background information is very useful and offers many clues to the AdWords consultant to know where to go to achieve the established objectives.
Google highly values the historical data that a ‘veteran’ campaign contains, however, if that data is not entirely good, sometimes the most useful solution may be to throw everything out and start from scratch.
The tasks that are included within the AdWords consultancy in this case, broadly speaking, are usually:
Some Google AdWords consultants finish their work here and deliver everything to the person in charge, however, the google Adwords consultant can follow up to make the necessary optimizations after a certain period of running the campaign.
This will depend on the conditions established within the AdWords consulting service of each agency or professional. It can be done by establishing a bag of hours in which the AdWords consultant is dedicated to managing and making the modifications he deems appropriate. Physical or virtual meetings with the client can also be arranged from time to time. In them, you will give your feedback to the AdWords consultant on the results that are appreciated within the company, and he interprets the data of the tool to adjust the entire gear.