Bigjoe Forklifts

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Big Joe offers forklifts and lifting equipment rental for different material handling needs in California. The company desired an online display and search marketing campaign to get new clients.

Achieved a Click Through Rate of 2% generating new sales
Avg CPC (cost per click) was 0.13$
Avg ad position is 1.1 in US
0.13 CPC and 2% CTR

Challenge

To get new visitors through search and display marketing.

Solution

We targeted only quality keywords to find new users in particular diameter of company's operations. This was done by introducing a contextual campaign to increase reach and display re-targeting to convert those users who spent most of their time on specific pages of website. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We've achieved Avg CPC (cost per click) of $0.13 and CTR (click through rate) is 2% which generated new sales. The Avg Ad position is 1.1 for relevant searches in google.

2% CTR

0.01 Avg CPC

1.1 Avg ad position

From The Client

“ZamanPPC knows his work and responsibilities very well. The team understands clients requirements and deliver things with guaranteed satisfaction. They understand how to save clients money and achieve marketing goals withing desired budget. Now we are getting more clients through web also.”

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