Marketing on social networks refers to all those activities carried out to promote a brand through social networks such as Facebook, Twitter, YouTube, Instagram, among others, which are at their peak among Internet users, and facilitate brand interaction.
What should you do in your social media strategy?
Market and competition analysis
Analyzing market trends and the tactics used by other brands will allow us to generate activities according to the needs of the company.
Like any marketing action, realistic and concrete objectives must be established that become the main guide when designing a tactic.
Choice of platform
The characteristics of the different social networks and existing platforms are analyzed and the most appropriate to the objectives and image of the brand are chosen.
According to the previous analysis, the actions to be followed, the content to be published, and the type of interaction that will be established with the users are established.
Profiles are created on the different platforms chosen, and in the company of the client, the production of the content that will be published later is carried out.
Marketing on social networks is focused on interaction, which is why constant work on updating and producing content is necessary.
How to do social media marketing?
1) First of all, for your social media presence you should set goals.
2) you should learn everything about your audience that you can learn.
3) Research the competition.
4) Do a social media audit.
5) You should improve your previous social network profiles and create new ones.
6) Get inspired!
Why use social networks to sell?
Through the networks you can attract potential customers or take them to your sales channels. It also allows you to contact potential customers, answering questions about a product or service or learning more about their shopping experience and improve it, if necessary.
What to sell on social networks?
What social network is more effective to sell a product?
Instagram. Due to its entirely graphic format, Instagram is excellent for showing your followers the products you offer. Now, Instagram is still developing the “shop now” option.
What are the social networks that most of the young people use?
The most popular social networks among American teenagers according to the “Teens, Social Media & Technology 2018” survey, conducted by Pew Research Center, are YouTube, Instagram and Snapchat. Facebook thus loses share of users between 13 and 17 years old, used by only 51% of those surveyed
What is the correct way to use social networks?
Do not provide more personal data than is strictly necessary. For example, do not provide personal data such as address, telephone, location. Don’t add contacts you don’t know. Adjust the privacy profiles, in such a way that they can only be visible by the contacts that are known.
What are the least used networks?
What are the most used social networks by adults?
In Spain, according to the “Annual Study of Social Networks” by IAB Spain, the social media with the most users are in this order: Facebook (96%), YouTube (66%), Twitter (56%), Google Plus (34% ), Linkedin (31%), Instagram (26%) and Spotify (24%).
What is the most used social network by students?
Facebook was the most used social network (58.7%), followed by WhatsApp (54.25%). 15.8% of the students responded that they almost always use Facebook, and 15.7% that they do so sometimes.
What are academic networks?
Academic social networks constitute another means of disseminating scientific production, a way of establishing contact with other experts in similar areas of knowledge, and of learning about or discussing the latest trends in specific areas of work.
Why is social media marketing important?
In short, good social media marketing services are essential, since it allows you to: Do branding improve brand image, reputation, and authority. Increase interactions with customers and potential customers. Have a better position in search engines.