The Adwords campaign is synonymous with selling online. But do you know what are the advantages of using Google Adwords? Google Adwords specialists recommend PPC campaigns to reach users who are interested in your products or services. For this reason, we will tell you about the advantages of Google Adwords, that you will not only be able to sell, but you can also benefit from other aspects.
Advantages of Google Adwords campaigns
It is not about every Google Adwords campaign, since they must meet certain criteria and must know how to create them. Otherwise, you will not have results on the ads created about your services or products. Here are some advantages you should know about Adwords.
Increase internet sales
Yes, with Google Adwords campaigns you can sell more. It will be invested in advertising and increase sales. However, you need to know how to use this platform correctly. Posting ads is easy but optimizing them and maximizing your return on investment is something else. That is why you need experience and a lot of knowledge.
Use keyword planner
If you start using Adwords, if you have an active campaign, you will be able to access the exact data from the keyword tool. This same offers relevant information to choose the phrases in which it will bid so that the created ads appear. It is also used to plan an SEO and content strategy. Remember that the tool reports the exact volume of a keyword if an active campaign is maintained.
Adwords is immediate
When a web project is launched, visits with organic traffic will be achieved through SEO web positioning that needs effort and time. However, it is necessary to keep in mind that the first positions are not achieved overnight. Thanks to PPC campaigns, traffic can be captured from the moment they are activated. Ads are the first results, taking 20-30% of the clicks from the results page. Therefore, the best way to get visits to a website is through ads.
The best thing that PPC campaigns present in search engines is what we call qualified traffic. The online environment, the obsession is almost always to get many visits to the web to have more chances that they buy. But why not get people interested in buying you instead of visiting? Well, that’s qualified traffic. Users who are interested in buying the products or services.
Another of its advantages is the ease of being able to carry out tests on the website with real users. Have you just launched a landing page, a section or a new product on your website and want to know what results you can have with it? With Adwords you can send qualified traffic to it and know the results. You can take this first test to guide you on possible improvements.
First options with Adwords
Ads are the first results on Google search pages. As much as they identify with a brand that says “Ad”, these results are less and less distinguishable from organic results. Thanks to Adwords you can get the top positions in Google searches from day one. However, you will have to pay for each click you receive.
Protect the brand
Adwords campaigns, by working with bids on the keyword, allow you to bid on the word you want. Except for those prohibited that do not comply with their policies. You can bid on the name of the competition. In no case can you use in your ads the trade name of any brand that is not yours. That is why it does not prevent the brand name from bidding.
Promote a service or product
Many times, the product or service is not yet known. Therefore, people do not type in the search engines the name of it. With Adwords you have two options to start making it known:
Google Display Network: These are banner ads that are shown while browsing web pages. The sales results of this type of advertising are much worse than the results of text ads in searches. However, they have a great advantage. If no one clicks on the ad, you will not be charged. And you can appear on thousands of web pages without being charged for it. Users after seeing the ad 3 or 4 times will be recorded even though they have not clicked.
Notoriety with Adwords ads
In both online and traditional marketing, one of the great objectives of brands is what they call notoriety. In other words, the user will always keep you in mind so that you are one of the options, if not the only one, when they decide to buy the product, you offer. For this, Adwords is your tool because it will allow you to carry out strategies aimed at this objective and make the budget profitable based on maximizing ad impressions. But not so focused on getting visits to the web.
Adwords allows you to have a remarketing strategy and a good google ads specialist will help you best with this. This is based on impacting users who have been on the web and have not carried out the conversion action, which can be a purchase, call or form submission. Mostly, you associate those banners with ads that are going to chase them, but you can do remarketing with search ads as well.