PPC marketers need to have many skills to succeed from being analytical to creative. If you are thinking to hire a PPC manager, these are the skills to look for in a ppc account manager.
1- Time Management
PPC specialists need to be well organized and have extra ordinary time management skills to ensure they are effectively using their time. Most PPC experts make to-do lists, others go as far as working on a weekly planner.
A reasonable amount of time is used to analyze pay per click campaigns, therefore PPC managers need to be analytically and mathematically minded. PPC specialists need to be able to handle stats, numbers and data in order to make improvements to ppc campaigns. Microsoft Excel skills make it easy to manipulate data.
PPC specialists are passionate about online marketing, especially pay per click campaigns. You can tell when a PPC expert is passionate it when they describe current or previous ppc campaigns that they have managed.
To ensure ads get clicks more often, PPC marketers use their creativity to make attractive and targeted ad copies that searchers are more likely to hit. The best PPC managers use emotional and interesting ad copies to increase CTR (click through rate).
PPC managers need to have an understanding of the business model, business goals and customer intents in order to target searchers with the correct ad copy, display ads, keywords and placements.
PPC experts need to have good spoken and written communication skills to communicate with clients and other digital marketing team members effectively. Without communication, important details can damage campaign’s results.
8- Willingness to Change
If a PPC marketing campaign hasn’t worked as well as the specialist had hoped, a PPC manager should be willing to admit that a campaign needs to be improved.
9- Desire to Learn
The desire to learn should be a important part of any digital marketing expert as marketing is constantly changing. PPC specialists need to be willing to learn and passionate about learning.
10- Willingness to Try
PPC managers need to be excited and willing to try new online marketing campaigns. Without this excitement to try new campaigns or strategies, PPC specialists will be unable to find out what works well.